Derucci Opens First Store In The Philippines With Kim Chiu As Brand Ambassador

By November 28, 2018 January 3rd, 2019 Article

Kim Chiu is fast becoming the fitspiration of many nowadays. Her hectic schedule doesn’t stop her from being in top shape. Just last February, the chinita princess finished a 4KM run, 25KM bike, and 4KM run in the first leg of the Pilipinas Duathlon 2018 at Clark Pampanga with flying colors. “it’s my first duathlon and my goal is to get 15 to 20 duathlon medals.” Says Kim.

She says she usually starts her day with spinning “I watch spinning videos on YouTube then do indoor biking depende sa time meron ako sa morning,” then moves on to her work schedule for the whole day. But as important as her duties to her career is the relaxation time she looks forward to when she gets home after every long day of work. “When we sleep that is when our body recharges and heals itself,” she explained. “I believe na proper rest and sleep is very important sa mga tao lalo na if you have a good mattress and a good bed kasi healthy pag matulog ka ng straight, ng maayos . Healthy mind, healthy body.”

No wonder Kim Chiu did not give a second thought when DeRUCCI Philippines, a global brand dedicated to provide healthy scientific sleeping environment, approached her to be its first Brand Ambassador, “actually this is something na di ko in-expect na magiging ambassador ako nito kasi it’s a European designed mattress pero which is owned by mga Chinese here in the Philippines. I’m half-filipino half-chinese myself so it’s really an honor to represent the brand here.”

Last May 4 Kim Chiu together with DeRUCCI principals including David Shi, General Manager of DeRUCCI Overseas Holdings Ltd. opens its first flagship store located at the heart of Old Manila, the original premier shopping district.

DeRUCCI is committed to providing our customers with comfortable yet contemporary bedroom mattresses and furniture of the highest quality. We spend more than 1/3 of our lives sleeping, so why shouldn’t we prioritize getting ourselves a bed that’ll ensure us the best night’s sleep?” says Damien Raymond Ty, Corporate Secretary of DeRUCCI Philippines. “This is why I believe that we should invest in the perfect bed because there’s nothing more important than getting quality sleep.” adds Kim Chiu.

DeRUCCI, the global brand was established in 2004 and boasts over 2,200 showrooms worldwide, with presence in China, Hong Kong, Dubai, Australia, Germany, Italy, France, US, Japan, Canada and Egypt, among others. From the East Coast (New York) to Southeast Asia, DeRUCCI is fast expanding its global reach.

Helping to define the brand above the rest, DeRUCCI’s team of experts continually develop new designs that ensure a better night’s sleep, marrying contemporary European aesthetics with impressive engineering to create beds that not only last a lifetime, but ensure a lifetime of quality sleep.

“With DeRUCCI, mae-experience talaga ang true benefits of luxury with a sleep system sa mga mattresses nila that’s designed specifically for you.” ends Kim Chiu.

For more information, visit www.derucci.com.ph
Instagram: @derucci_ph
E-mail address: luxurysupreme@derucci.com.ph
Contact: +63927-888-8886
Landline: +632 717-4676
Address 1: Unit 4 & 5 Ground Floor, The Teoff Centre, 355 T. Pinpin Street corner 53 Vicente Street. Binondo, Manila.
Address 2: Unit FS001 MC Home Depot 32nd St. Cor Bonifacio Blvd. Global City

 

Kim Chiu at the DeRUCCI Welcome dinner last May 4 at the Centennial ballroom of the Manila Hotel with DeRUCCI executives Edwin Ty, Christy Verinoca Ty, DeRUCCI President Botao Zheng, Richmond Ty, Corporate Secretary Raymond Ty, DeRUCCI Overseas Holding Ltd. General Manager David Shi and DeRUCCI Vice President Bozhu Zheng.

 

Kim Chiu at the ribbon cutting ceremony of the first DeRUCCI store in the country located at The Teoff Centre T. Pinpin Street in Binondo Manila with Bank Of China President Deng Jin, Businessmen Jameson Lim and Zheng Yuan Da, Manila Chinatown Development Council Chairperson Naida Angping, DeRUCCI Overseas Holdings Ltd. General Manager David Shi, Century Peak Metal Holdings Corp. President Wilfredo Keng and Liwayway Group of Companies and Philippines Presidential Special Envoy to China “Oishi Man” Carlos Chan.

 

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